The conflict between America's three prominent generations--the under 35 Generation X; over 35 Baby Boomers; and those over 65 --seems more pronounced each year due to financial burdens, social concerns, and political agendas. GENERATIONS APART features essays on and from all three generations and e...
If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? Defining Markets, Defining Moments explains the author's concept of cohort marketing, an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing sp...
